• #LoveCurrysPCWorld
The Brief

The Brief

​In 2017, notorious was briefed to drive awareness of the diverse Currys PC World product offering in a unique and quirky way, building brand relationships with target media and influencers.

The Campaign

The Campaign

​We hosted a Tennis themed event with a screening of the Wimbledon Men’s quarter finals to attract media and influencers. Guests were treated to tennis themed refreshments whilst perusing the Currys PC World product offering from blenders to cameras to TVs to the latest technology in fridges.

A media release followed the event with descriptions, images and price points for all products on display at the event.

The Results

The Results

  • 40 Irish media and influencers in attendance and strong relationships with the brand established

  • #LoveCurrysPCWorld trended #1 on Twitter during event