• Wild Lights
The Brief

The Brief

​Establish Wild Lights as the number one must-attend event of winter 2017.

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The Campaign

The Campaign

In advance of the official launch, 100 parenting bloggers and events media were treated to an exclusive preview of Wild Lights. At this preview, photography was captured that was seeded to long lead press.

Directly post the preview event, a press office programme sent out bespoke comms to targeted media, as well as securing several high-profile interviews for Wild Lights representatives.

When the installation of Chinese lanterns was complete, over 650 print, online, broadcast media, digital influencers and their families were invited to an opening night event. This audience got an exclusive first look at Wild Lights in full and witnessed the official lighting ceremony of the giant porcelain elephant – the feature piece of the exhibition.

The Results

The Results

  • ​A completely sold out event!

  • ​On media launch night, Dublin Zoo trended number one in Ireland on Twitter, creating cut-through awareness for Wild Lights before it even opened to the public.

  • 108 pieces of earned media secured over a three-month period ​

  • ​Total opportunities to see/hear from media coverage: 15,567,165