notorious was tasked with launching Life Style Sports Women’s Studio, a dedicated new concept in store and online for fierce female fashion and fitness fans! As part of the launch, Life Style Sports also wanted us to help drive traffic to a new Instagram channel - @lifestylesportswomensstudio.
Through PR, notorious needed to position Women’s Studio as the number one trusted destination for athleisure fashion fans.
A programme of activity was designed that set out to disrupt, engage and inspire the Life Style Sports’ girl to follow and interact with the Women’s Studio Instagram.
notorious created an irresistible influencer engagement piece, by researching our chosen influencers’ style and matching a pair of trainers to their look. A pair of hand-picked trainers in bespoke packaging was gifted to each one, which itself was completely Instagrammable and on brand to match.
A busy press office underpinned this campaign, which included syndicating a highly-stylised set of imagery from a Women’s Studio photoshoot and showcasing the best of Women’s Studio product mixed in with other seasonal wardrobe pieces.
Total campaign reach of over 2.2M across PR and social media.
National print and online coverage also achieved with Women’s Studio imagery and trend-led press release.
87% of coverage achieved our campaign’s objective by including the Instagram call to action. All traditional coverage included campaign imagery and 99% of coverage was positive.